When to Invest in Marketing for Your Care Home?
4 Minute Read
Introduction
Marketing is a crucial tool in attracting privately funded Families. Families need a way of finding you and it's your job to make that easy!
When is the Right Time to Invest in Marketing?
Marketing your care home gets more and more effective the longer you do it. This is because it enables you to build a brand and an identity. If you haven't started or have let it go by the waist side then NOW is the time to start investing in it again!
There are however some times when you can supercharge your marketing.The best opportunity to give your marketing a push are:
- New Milestones:
Launching a new facility or service, or celebrating an achievement? Capitalising on these events can give a huge boost to your marketing efforts.
- Seasonal Events:
Christmas, Easter, Halloween, and other holidays are the perfect time to get creative with your marketing. These events are a great way to engage with your audience and showcase your home.
- Market Changes:
Stay responsive to shifts in industry trends or regulations. These are prime opportunities to showcase your care services as a market leader. A perfect example of this is the ongoing CQC changes.
- Post-Improvement Phase:
How Should Care Homes Approach Market After upgrading facilities or services, let your community know. It's a great way to renew interest and attract new residents.
- Special Offers:
Offering a special deal or discount is a great way to attract new residents. This is especially true if you are launching a new service or facility.
How Should Care Homes Approach Marketing?
- Website:
Your website is the first place potential residents and their families will look. It is important to have a website that is easy to navigate and showcases your home in the best possible light. It should also be mobile-friendly and have a clear call to action.
- Search Engine Optimisation (SEO):
SEO is a great way to improve your website's visibility on search engines. This is done by using keywords and phrases that are relevant to your business. It also involves creating content that is engaging and informative.
- Content Marketing:
Content marketing is a great way to attract new residents and their families. It involves creating content that is relevant to your target audience and sharing it on social media.
- Social Media:
Social media is a great way to engage with your audience and build a community. It also allows you to share content that is relevant to your target audience.
- Online Reviews:
Online reviews are a great way to build trust and credibility. They also allow you to showcase your home in the best possible light.
- Monitor and Adapt:
It is really important to ask every inquiry how they found you. This will help you to understand what is working and what isn't. You can then adapt your marketing strategy accordingly.
Conclusion
For care homes, marketing isn't just about visibility; it's about building trust and showcasing your commitment to quality care. The right investment in marketing can make a significant difference. Stay tuned to market trends, be strategic in your approach, and most importantly, tell the story of your care home’s unique value.
How can Motion help you with your marketing?
🌟 Interested in elevating your marketing strategy? Discover how Motion can guide you through this journey.